The age of e-fitness

The way businesses engage with its consumers has transformed with the rapid technological evolution.  In an age when every walk of life is acquiring a home in the virtual realm, why not fitness? E-gymming, or electronic gymming, is the current virtual equivalent of the age-old practice of hitting the gym in the real world.

E-gymming is unique because you can work-out from the comfort of your home. You do not need any equipment; all you need is motivation and determination. With E-Gymming you have access to a world-renowned celebrity trainer who is willing to train you for free and you can work out at the comfort of your home, office or park.

The reason consumers gravitate towards online businesses is that of the ease of access, convenience, and availability of choices that a consumer has at the tips of his/her fingers. Such a consumer-centric approach has worked wonderfully for the e-commerce industry.

While the online space now boasts plenty of such fitness channels, the need for quality health-related content remains as strong. It is important to have such portals because half knowledge is dangerous, especially when it’s about your body. It is very important to update your knowledge because science is always showing us sides of fitness that we thought never existed. Online portals can help people cross check with the information that is being given to them by trainers in the gym. 

It’s likely that in the coming years, the number of e-gymming channels, and even exclusive portals, operating from Indian would rise. E-gymming is a service business and each business comes with its own set of challenges. It is important for every brand to remain true to their vision, their mission statement and their goals while maintaining a meaningful connection with their customers.